Build Your Own Roofing Business.

You operate through your own limited company, employ or subcontract your own workforce, contract directly with your customers and retain control of the day-to-day operation and profitability of your business.

Each territory operates under the ROOF + locality model, creating a strong local identity supported by a wider operating platform.

ROOF YORK and ROOF DUNDEE are examples of how the model can be replicated geographically.

The systems are being developed specifically around how roofing businesses actually operate: surveys, pricing, quotations, variations, project records, procurement, photographs, customer communication and job completion.

ROOF develops and manages the wider digital platform, SEO strategy, content and location-based marketing designed to generate relevant enquiries in each operating area.

Enquiries, surveys, quotations, communications, project records and invoicing are managed through approved digital systems, creating greater consistency and visibility across the business.

Operators are supported by structured estimating and pricing systems, including MOAT-based pricing tools where introduced, helping create consistent quotations and clearer understanding of project costs and margins.

Use of the ROOF brand and approved local trading identity within your operating territory, together with brand guidelines, vehicle presentation and marketing standards.

Central website infrastructure, location-based landing pages, roofing guides, project content and ongoing search optimisation designed to build organic visibility.

Relevant enquiries arising through the ROOF digital platform can be routed to the appropriate territory operator through the central CRM system.

A structured digital environment for managing enquiries, customers, surveys, quotations, project information, correspondence and records.

Structured estimating and pricing tools designed to improve consistency, recover overhead and provide greater visibility over the real cost of delivering roofing work.

Access to approved supply channels and trade purchasing arrangements, including group and associated businesses such as On Roof Supplies where appropriate.

Approved quotation formats, variations, RAMS, project records, photographic requirements and operational documentation.

Ongoing development of the wider ROOF platform, systems, content, technology, marketing and franchise network.

Practical roofing or construction experience is strongly preferred. ROOF is being developed primarily for competent tradespeople and operators who understand the realities of delivering roofing work.

Yes. Each franchisee operates through their own independent business and contracts directly with their customers.

The royalty contributes towards the ROOF brand, websites, SEO, CRM, digital infrastructure, systems, documentation, marketing and ongoing development of the franchise platform.

The current proposed royalty is 10% of gross invoiced turnover, subject to the terms of the franchise agreement issued to approved operators.

Franchisees are expected to use approved supply channels for core materials where reasonably available. This may include On Roof Supplies and other approved group or third-party suppliers operating on applicable franchise trade terms.

ROOF manages the central digital platform and uses reasonable endeavours to generate and route relevant enquiries. No particular volume of enquiries, turnover or profitability is guaranteed.

Yes. The operator may develop their own team or use suitable subcontractors, subject to the requirements of the franchise agreement and Operations Manual.

Territory arrangements are agreed individually. The franchise agreement defines the operator’s Primary Operating Area and the circumstances in which other territories may be developed.